Event marketing via social media using the example of a trade fair
Exhibitions are like no other event an ideal platform not only for presenting products, companies and brands, but also for interactive exchange with the target group. With Votingtech's Social Wall every single participant can share his or her messages and opinions and thus actively participate in shaping the event.
Meeting all the requirements of successful event marketing at trade fairs with a social wall
Event marketing at trade fairs can be very different. This depends not least on the theme of the trade fair and the products or services presented. Nevertheless, successful event marketing requires the fulfilment of a few basic principles. With a Social Wall from Votingtech you can kill several birds with one stone.
- A positive emotionalisation reinforces the message of the event: Positive feelings that the participants associate with a trade fair are much more effective than pure information. With a social wall you give your trade fair guests the good feeling that you are interested in their opinion and that it should be noticed by everyone. Even people who do not visit the fair can use social media to connect and spread positive emotions with your event
- Trade fair visitors must become active: A social wall gives the participants on site the opportunity not only to passively gather information, but also to actively participate in the trade fair events. Comments or photos on a social wall also encourage reticent participants to actively engage with your product: Your message is spreading rapidly.
- Creating the exclusivity of an on-site experience: The Social Wall can function as a news channel that gives your event the authenticity of an exclusive and unique experience. Photos of your personal trade show experiences and other impressions posted by participants with a specific hash tag enhance the impact of your event and link your brand message to individual experiences.
- Trade fairs live on a high contact intensity: Where else can you make direct contact with your target group? A social wall supplements personal conversations, competitions and other contact measures with a platform that can be used by all visitors at the same time: The Social Wall itself becomes an interactive event